Visit Wales | Industry guides

About

I'm an integral part of the team behind the annual Visit Wales Industry Guides. The in-house team at Visit Wales comes up with year-long themes to make the most of specific aspects of Wales' tourism offering. I produce an Industry Guide to accompany the theme, which helps businesses in Wales to understand the theme, know the reasoning behind its choice and feel inspired to engage with and benefit from the theme. Businesses can download or pick up the guide for free from Visit Wales, Business Wales, roadshow events and other tourism hubs.

Each 50+ page Industry Guide is a huge undertaking. I project manage the content production from start to finish alongside writing, editing and proofing the content before it goes to print. It's a brilliant project to be involved with. I get to interview some of the people behind businesses flying the flag for Wales in different industries, carry out extensive research to develop thematic content creation plans and communicate important information about things such as best business practices and tourism safety guidelines.

Take a look

Visit Wales Industry Guide: Year of Trails (Llwybrau. Wales, by Trails)
Visit Wales Industry Guide: Year of Outdoors
Visit Wales Industry Guide: Year of Discovery